Eterno: A Breath of Freshness in Modern Healthcare – Minimalist and the Shades of Well-being.
Challenge: Concept development, slogan and visual identity.
Roll: Creative Director
Process:
Year: 2023
Eterno, a cutting-edge healthcare company in Germany, based in Hamburg, Frankfurt & Berlin introduces a minimalist branding identity, harmonizing with different shades of green that symbolize life, health, and purity.
As a Creative Director, I conceived the design philosophy emphasising simplicity, conveying a sense of trust and modernity. The various green tones reflect Eterno's commitment to vitality and well-being. With clean aesthetics and a thoughtful color palette, Eterno's brand identity exudes a contemporary and reassuring presence, embodying a commitment to holistic healthcare.
Unveiling 'Modern Healthcare for All' - A Vision of Human Connection, Trust, and Synergy"
I aimed to convey a sense of accessibility and inclusivity in modern healthcare while emphasizing the personal connection that lies at the core of Eterno's philosophy. The slogan reflects our commitment to redefining healthcare as a collaborative and empathetic experience, where patients and practitioners engage in a dynamic partnership built on trust and shared well-being.
In my role as Creative Director for Eterno Healthcare, I conceptualized the slogan "Modern Healthcare For All" by focusing on connecting patients with practitioners through a human and inclusive approach. The concept revolves around the intersection of the relationship, trust, and synergy shared between patients and doctors.